Message from the President and CEO
President & CEO
Masahiro Niino-
Dear Shareholders and Investors,
On behalf of the FIDEA Group, I would like to express my sincere gratitude for your continued interest and support for all of us, including The Shonai Bank, Ltd. and The Hokuto Bank, Ltd.
I would also like to extend my sincere sympathy to those affected by the Novel Coronavirus (COVID-19), and my cordial thanks to the healthcare professionals who are on the frontline of this pandemic.
It has been more than ten years since we, the FIDEA Group, started the merger between the Shonai Bank and the Hokuto Bank across the prefectural border between Akita and Yamagata. During this period, there were constant and abrupt changes in the social environment, such as a declining population, aging society, recovery from the Great East Japan Earthquake, and the new normal that has spread in view of the post-COVID-19 era. In addition, regional banks face an increasingly difficult environment due to the declining number of offices in their operating areas, prolonged negative interest rates, and a changing competitive landscape owing to new companies entering the market from different industries.
Amidst these circumstances in 2020, the Shonai Bank and the Hokuto Bank have established a shared new management philosophy as the FIDEA Group.Group Management Philosophy
We will make the Tohoku region a center for producing happiness and hope through the passion, wisdom, and challenging spirit of all employees.
Through the ideas and actions of all employees, we will build and expand the future of the Tohoku region where people feel pride and desire to live.
Based in the Tohoku region, we create new value together with people in the area and offer this value to them and the world.
We cannot reach the future that we wish to create today simply by dreaming about it.
It is important to take action.
As the greatest fan and supporter of the region, we will always take the same viewpoint as local people. We will also take bold actions that go beyond people's expectations of a financial institution.
All employees think about and take action for the future of the Tohoku region where people can be happier and more hopeful than at any other place in the world.Since last year, a project team comprised of our young and mid-level employees has discussed the mission, value, and vision for the FIDEA Group over the next ten years in Japan's new Reiwa era. Based on these discussions, we have established a management philosophy that expresses the ideal state that we should aspire toward as the FIDEA Group.
The Tohoku region faces many different issues, but we will strive to revitalize this beloved area by bringing together the best minds we have and working with a shared sense of passion and a challenging spirit as we think and act to make a better future for the customers in front of us.
Thank you for your continuous support.April 2023
Masahiro Niino
President and CEO
FIDEA Holdings Co. Ltd.